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Challenge: To integrate recipes into a comprehensive yet easy-to-use digital weight loss tool that could also be used on-the-go.
Solution: I worked with a team of nutritionists, a product manager, a designer, and developers to create a simple interface for a Calorie Counter, with flexibility to add foods for every meal and snacks. I wrote the micro copy on the front end and helped to categorize the recipe database on the back end. We distinguished the recipes from competitors by making them searchable by health-related criteria (heart healthy, diabetes friendly, GERD friendly, etc.). We also launched a related Calorie Counter mobile app that could be used when eating out.
Results: When I worked at Everyday Health, the Calorie Counter became the most-visited landing page and most-used tool on the site, reaching millions of views per month.